Needless to say, the pandemic, a global humanitarian challenge derailed the progress to achieving the sustainable development goals but was also an initiator to “The Great Reset”, as championed by the World Economic Forum. One of the silver linings of COVID-19, is that it has accelerated reforms, including closing the gender gap, to be able to build back better through inclusivity and nurturing diversity.
Egypt was the first country to provide a women-specific response during COVID-19 launched by the National Council For Women. The country scored 1st place in the Middle East and West Asia regions with 21 policy measures according to the UNDP COVID-19 Global Gender Response Tracker.
Kemama: A Story of Protection and Empowerment
In partnership with the United Nations Development Program (UNDP) and El Nidaa Foundation, Kemama engages Egyptian women from Upper Egypt to produce medical face masks, which a shift from their previous ready-made garment production. All while providing jobs for women during these trying times, Kemama managed to produce over 3,000 masks daily.