Aiming to promote global partnerships and awareness of on-ground projects, the video showcases Egypt’s success stories in development through the People&Projects&Purpose narrative with development partners across various sectors through videos, stories, and field visits. It was also retweeted by the official page of UNIDO on social media to create promotion and marketing for Egypt’s development story on the global stage. In a tweet, Minister Rania Al Mashat said, “rural women are the frontlines of our economy. This rural women day, we celebrate their role in making a difference and our commitment to sustainable and inclusive development.” The video comes under the ‘Global Partnerships Narrative’ launched in April of this year, which is used to transparently showcase projects with purpose and their impact on people to boost inclusive growth as a means to promote SDGs and bolster credibility. Previously, the ministry also celebrated International Day of the Girl with United States Agency for International Development through the STEMs schools project under the ‘People, Projects and Purpose’ narrative. It also produced the ‘Beyond Food’ video with the World Food Programme (WFP) ahead of its field trip to Luxor, which was retweeted on WFP’s social media pages as well as the executive director of WFP David Beasley. WHAT IS THE GLOBAL PARTNERSHIPS NARRATIVE? The new Global Partnerships Narrative aims at highlighting Egypt’s successful cooperation story with its partners to help foster inclusive growth in line with the UN Sustainable Development Goals. The new narrative aims to contribute to ensuring that the promotion of future collaborations is based on an up-to-date, consistent and complete narrative between the Government of Egypt and its multilateral and bilateral partners generated through strong connections and engagement. It focuses on three pillars: people at the core, projects in action and purpose as the driver. For the first pillar, Egypt is committed to improving Egyptian people’s lives through public private partnerships that push Egyptians towards realizing their full potential. As for the second pillar, projects are implemented with various partners, from international development partners, to governments as well as the private sector and civil society across multiple sectors including in education, transportation, water desalination, renewable energy, entrepreneurship, and women empowerment. For the third pillar, partnerships with purpose to achieve the 17 SDGs is the key driver to generate sustained and inclusive growth in a rapidly changing world. This is regarded as the second principle of economic diplomacy, which also includes the first principle through regularly organizing multi-stakeholder platforms to ensure that all projects between development partners are streamlined and effectively, and the third principle through mapping ODA financing to SDGs for all projects with multilateral and bilateral development partners